Now I don't want to come across bitter about the process but over the last four years I've seen stay-at-home-moms all over the country ramp up "blogs" that are just a series of random book releases splashed on their pages to draw those visitors to enter giveaways. These are the same people who host Facebook pages that are just blasts of the same nature constantly. It's like they discovered Buffer or some other post scheduler and set out to bombard the world with information they aren't looking for. Many of these "blogs" also make money off of advertising based on hits from those readers trying to win a free book. In the end... there are very few readers actually discovering your book and using the links to go buy it. That doesn't mean it never happens. I would say I sell a few books each tour, but the $35 I may make from direct sales doesn't really cover the cost of the tour which can run anywhere from $40-150. I've also noticed in the last year or so that rarely do "bloggers" actually review the books anymore either. I always give the option since I think it's better to get feedback and also I'm more willing to promote that blog after they've reviewed my books.
I've been using quotes around "blogs" and should explain why before I get hate comments. A blog in the traditional sense has original content. Whether it is blabbering like this post or a valuable How-To, it gave a reader something personal or at the very least selected specifically by the blogger for a specific audience. I'm seeing my book releases posted on some sites between a sci-fi thriller and a YA post apocalyptic series which means it's probably not even a site where romance readers regularly check in for their next read. That doesn't mean I don't want to expose the book to a new audience, but it's not a valuable business venture. Part of the problem too is that many book tour companies don't guarantee their blog hosts or even give you an assurance that the book release will be targeted to the right audience. They just open to anyone to sign-up and it's spun out to a few dozen random sites.
So this has digressed into a rant. Sorry. I hate sounding negative towards a process that is supposed to support writers and readers equally, but it leaves you feeling like the effort is pointless at times. All I can say is that if anyone is reading this... can you please leave a positive experience you've had in this game to inspire us into a better place. I need it and many other authors out there may need it too.